Njengoba igama lisho, umklamo wokukhanyisa isikhala sezentengiselwano kufanele uqondiswe "indalo", enkulu njengesikwele esikhulu sokuthenga, esincane njengendawo yokudlela. Ezicini ezinkulu, ukukhanya kwendawo yokuhweba kumele kube ubuciko futhi kungaheha ukugcwala kwamakhasimende ngokubukeka. Ngokuya nge-micro, ukukhanyisa kufanele kukwazi ukubonisa ngokugcwele imikhiqizo, okuhlanganisa imininingwane nezici.
Idizayini yokukhanyisa ekhaya ihloselwe indawo yethu yesikhathi eside, ngakho-ke induduzo ibaluleke kakhulu.
Idizayini yokukhanyisa isikhala sokuhweba ihloselwe isixuku "soketshezi". Ngemuva kokuthi ukusetshenziswa sekuphelile, indawo izoshiywa, futhi isikhathi sokuhlala sifushane.
Ukukhanyisa kwendawo yezentengiso
Ngaphezu kwalokho, ubukhulu bendawo yokuhweba bukhulu kakhulu kunendawo yasekhaya. Ngakho-ke, mayelana nokukhanyisa, indlela yokukhanyisa isikhala sezentengiselwano icebile futhi ihlukahlukene. Akufanele nje sicabangele induduzo, kodwa futhi sicabangele ukudalwa komkhathi wabathengi kanye nokusebenza komthelela obonakalayo.
Ngakho-ke, yikuphi ukubaluleka komklamo wokukhanyisa isikhala sezentengiselwano, futhi yiziphi izimiso zokuthobela? Kunamaphuzu amathathu okufanele kuxoxwe ngawo.
Okokuqala, bonisa izici eziphelele zendawo yokuhweba
Kungakhathaliseki ukuthi hlobo luni lwendawo yokuhweba, izoba nezimfanelo zayo eziyingqayizivele. Isibonelo, ekwakhiweni kokukhanyisa indawo yokudlela, kunomehluko osobala ezindaweni zokudlela zasentshonalanga nezindawo zokudlela zaseShayina. Izindawo zokudlela zaseShayina kufanele "izibani ezibomvu eziphezulu zilenga phezulu", okubonisa umoya "wokuhlangana kuyashisa". Izindawo zokudlela zaseNtshonalanga kufanele zibe "izibani ezibuthakathaka" futhi zigxile kwezothando. Kwesinye isibonelo, kwezinye izindawo zentengiso, ungabona ukuthi iklabhu yokuzijabulisa ukude, futhi abanye babona ngokusobala ukuthi ihholo lokuzivivinya ..., ukubaluleka okuyinhloko kanye nomgomo womklamo wokukhanyisa isikhala sezentengiselwano ukuthi ukwazi ukubonisa. ibhizinisi ngendlela enembile futhi ecacile. Izici eziphelele zesikhala.
Ukukhanyisa indawo yokudlela yaseShayina
Okwesibili, ukuhlanganiswa kokukhanyisa okuyisisekelo, ukukhanyisa okubalulekile, nokukhanyisa kokuhlobisa
Lokhu kufana nomklamo wokukhanyisa ekhaya. Nakuba sigcina ukukhanya okuyisisekelo kwendawo yebhizinisi, kudingeka futhi sicabangele ukukhanyisa okubalulekile nokukhanyisa kokuhlobisa. Sishilo ngaphambili ukuthi umklamo wokukhanyisa indawo yezohwebo awudingi nje ukunethezeka, kodwa futhi udinga ukukhangwa "i-quasi -customers" ezayo futhi idlula izibani esikhathini esizayo. Ukukhanyisa okuyisisekelo kusetshenziselwa ikakhulukazi ukukhanyisa indawo yonke, ukuqinisekisa ukukhanya kwesisekelo, nokufeza ukukhanya komkhathi oyisisekelo.
Ukukhanyisa OkubalulekileYemikhiqizo Yobuciko Basemuva
Ukukhanyisa okubalulekile kubonakala ikakhulukazi kwezinye zobuciko, imikhiqizo eyinhloko eyinhloko, iwindi nezinye izikhundla zendawo yokuhweba. Inhloso wukuvumela amakhasimende ukuthi athole izimpahla ezizoboniswa kuqala ngokukhanya.
Ukusetshenziswa kokukhanyisa okuhlobisa kubanzi kakhulu. Inaka kakhulu imiphumela yobuciko, hhayi umsebenzi wokukhanyisa. Isibonelo, ukucacisa isakhiwo noma into ethile noma indawo, noma ukuqondisa abathengi, izibani nezibani zodonga ezifakwe endaweni yephaseji yephasishi, bese kuba nezibani ezinkulu zobunjiniyela ezilungiselelwe izindawo ezinkulu zokuhweba,
Ayikwazi ukudlala kuphela umphumela wokukhanyisa okuyisisekelo, kodwa futhi idlale umphumela wokukhanyisa okuhlobisa.
Izibani ezinkulu zobunjiniyela
Okwesithathu, sebenzisa ukukhanya ukuze uveze izici zomkhiqizo, uvumelane nolwazi lwezengqondo lwekhasimende
Isibonelo, imikhiqizo edumile nezimpahla ezisezingeni eliphezulu,
Zombili zihluke kakhulu ngemibala ekhanyayo nezindlela zokukhanyisa. Isibonelo, izitolo ezijwayelekile noma imikhiqizo ivamise ukusebenzisa ukukhanya okumhlophe ukukhombisa ukukhanya nobungqabavu.
Imikhiqizo enenani eliphezulu ngokuvamile iwukukhanya okuphuzi okufudumele, inhloso iwukuba udale isigcawu esinethezekile nesithungiwe.
Kunjalo, angeke kwenziwe jikelele. Amadayimane anjengamadayimane namawashi ikakhulukazi ukukhanya okumhlophe.
Ngokuvamile, nakuba ukukhanyisa kwezentengiselwano kuhlobene nokukhanyisa kokuthuthukiswa kwekhaya, kufanele kuqashelwe ukuthi ibhizinisi liyibhizinisi, ubuciko, futhi liqondisa, futhi liyisiqondiso esijwayelekile okufanele sinake.